The Don CeSar Hotel

St. Pete Beach

Haunted Building Moderate Activity

History & Paranormal Activity

The pink palace of St. Pete Beach (1928) is haunted by its original owner, Thomas Rowe, and the Spanish woman he loved but could not marry. Both apparitions have been seen walking hand in hand on the beach and in the lobby. Staff describe Mr. Rowe as a benevolent presence who leaves the scent of his pipe tobacco near the ballroom.

🔒 Classified Field Investigation Notes

Rowe's personal diary, donated to the hotel archives, contains the last entry on the night of his death — the entry is written in a hand visibly different from earlier entries and reads only 'She is here.'

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